Typical Sales & Marketing challenges that Founders face daily

There are many challenges facing technology business founders when it comes to Sales and Generating Revenue.  Tech Founders are faced with a group of challenges that are not easily resolved without certain skills, or experience, and so can start to hold the business back and stall growth, such as:

• 'Winging' the Sales Process: Conversations are happening, but there’s no defined playbook, structure, or repeatability. It's hard to scale what’s not systemised. Nature Scale will establish a robust, data driven sales process, supported by your CRM.

• Spending Time on the Wrong Deals: Without clear ICPs or the critical qualification criteria, energy is wasted on prospects that will never close despite the 'great meeting' you just had....We call this 'happy ears" and will deploy a qualification methodology to save wasted sales time.

• Hiring Too Early (or Too Late): Founders often struggle to know when—and who—to hire first. Hiring a junior too early can backfire, but waiting too long slows growth. We can help with this decision, and help you by delivering a hiring strategy.

• Inconsistent Messaging: As the team grows, the pitch starts to fragment. Marketing, product, and sales aren't always singing from the same hymn sheet.  A robust GTM Strategy is key here, as is identifying your Ideal Customer Profile [ICP]

• Investor Pressure Without Commercial Clarity: When raising capital, founders are often asked: "What’s your GTM plan?" or "How do you scale revenue?"—and the answers aren’t always clear or credible. This will be a problem of the past with Nature Scale.

• Investors want to see solid Sales experience: Essential in the person with responsibility for the 'number' and the process of generating and taking responsibility for Qtr on Qtr growth and the flow of closed deals - both consistently and with a high level pf probability. Investors love this...as it can build confidence in the numbers. Nature Scale will provide this with a Fractional CRO
• Predictability of forecasted deal outcomes: No one likes Surprises, especially Investors! Sales can be a predictable process if started with professional qualification process and a customer journey step by step, using a proven methodology, and jointly agreed success plans. For Nature Scale this is our bread and butter, and we have 20+ years experience in delivering predictability.

If any of these ring a bell, we should talk, as we can definitely help you, and sooner than you think!